New York, NY (September 9, 2020) – Combining the timeless appeal of iconic design with the technical excellence of Swiss watchmaking precision, Accutron unveils the Legacy collection. Comprised of the revival of some of the most memorable 60s-70s Accutron styles, each a cultural and iconic design touchstone.
Two Spaceview timepieces separated by six decades, both of them a harmonious fusion of the most advanced contemporary horological technology and of innovative design, each a classic of its historical moment. Even Don Draper and his team took note, in one Mad Men episode pitching the slogan “Accutron—It’s Not a Timepiece, It’s a Conversation Piece.” Life imitates art: That is now the 2020 collection’s actual marketing tagline.
The Accutron watch is a design icon in American history. The first year of production, 1960, was preceded by a nearly decades-long period of research and development, and when the Accutron debuted, it was the first really commercially and technically successful electronic watch. Its uniqueness is captured in one of the episodes of the hit HBO series Mad Men, where Accutron is referred as “not a timepiece, it’s a conversation piece”.
New York, NY (August 17, 2020) – First unveiled in 1960 to universal acclaim, Accutron, known as the world’s first fully electronic watch, has been declared one of the most important innovations in the history of watchmaking. With the same passion for innovation and groundbreaking technology, Accutron introduces a new historical advancement in timekeeping – the world’s first watches powered by electrostatic energy.
New York, NY (August 4, 2020) – As it nears its 60th Anniversary, Accutron proudly returns to continue the conversation it once left off. Featured in the iconic Mad Men advertising pitch that dubbed the brand its current slogan, “It’s Not a Timepiece. It’s a Conversation Piece.,” Accutron is more than just a watch brand, but an epic, omnipresent component of American popular culture.
Basel, Switzerland (March 21, 2019) – First unveiled in 1960 to universal acclaim, Accutron, known as the world’s first fully electronic watch, has been declared as one of the most important innovations in the history of watchmaking.