First unveiled in 1960 to universal acclaim, Accutron, known as the world’s first fully electronic watch, has been declared one of the most important innovations in the history of watchmaking.
To celebrate Accutron’s most recent 60th Anniversary, the brand collaborated with a true ‘American Original,” Esterbrook Pens, once one of the largest pen manufacturers in the United States. Proudly used by U.S. Presidents, Abraham Lincoln and John F. Kennedy when signing legislation, Charles Schulz when creating his famous Peanuts comics, as well as other various Disney artists, Esterbrook Pens is a company that shares the same vision and passion for innovation as Accutron. A year later, these two brands continue their partnership with a new Accutron by Esterbrook Limited Edition Estie pen series.
As Accutron marks its return, its retrospect of key historical moments and notable designs inspire its new Legacy Collection. Known for offering “Accuracy through Electronics,” Accutron became one of the key technologies used in instrumentation and timepieces that the U.S. government and NASA utilized in the Space Race starting in the late 50s through the early 60s. Accutron’s work with the United States space program as well as the increased popularity of space exploration at that time led to the design of one of the most unique Accutron timepieces, the Date and Day “Q.” Adding to the Legacy Collection, this timepiece is yet another inspiration from Accutron’s incomparable history, reviving the iconic 1971 design.
Accutron continues to showcase their rich heritage through the brand’s reimagined Legacy collection designs. The Legacy 505 models are the latest additions, holding a notable place in history and coming to surface at a time deemed most prominent for frontline workers. Reimagining the 1965 original, the 505 are reissued with the same original Alpha design details and historical significance in mind.
The sophisticated Accutron Legacy collection revives some of the most memorable Accutron timepieces, each a cultural and iconic touchstone, just like the brand itself. Accutron represents the best in technology and style, diving into its archive for inspiration to reintroduce the popular 261 watches known as the “TV watches.”
Inspired by the past, but built for the future, Accutron’s new Legacy collection revives some of the brand’s most iconic timepieces from the 60s-70s. Known for taking inspiration from that time to influence its watch models, Accutron offered trendsetting designs that have since become coveted worldwide. Today, Accutron reimagines many of those timepieces, including the 21343-9W watch from 1974 that is known for its iconic TV-inspired case shape.
Within Accutron’s new Legacy collection lays tribute to some of the brand’s most historical timepieces. Amongst them is the new “R.R.-0”, inspired by one of the first-ever timepieces approved by North American railroad systems. The “R.R.-0” in particular showcases design attributes similar to that of a past-approved Canadian Railroad watch, first launched in 1970.
Combining the timeless appeal of iconic design with the technical excellence of Swiss watchmaking, the Accutron Legacy Collection is reimagined for today. Comprised of the revival of some of the most memorable 60s-70s Accutron styles, each a cultural and iconic design touchstone; Accutron is pleased to introduce the reimagined 521 timepiece originally worn by the King of Rock and Roll.
In celebration of Accutron’s 60th Anniversary on October, 25, 2020, the brand will light up the same building in which they are headquartered, New York City’s iconic Empire State Building, in Accutron’s signature green hue.
New York, NY (September 9, 2020) – Combining the timeless appeal of iconic design with the technical excellence of Swiss watchmaking precision, Accutron unveils the Legacy collection. Comprised of the revival of some of the most memorable 60s-70s Accutron styles, each a cultural and iconic design touchstone.
Two Spaceview timepieces separated by six decades, both of them a harmonious fusion of the most advanced contemporary horological technology and of innovative design, each a classic of its historical moment. Even Don Draper and his team took note, in one Mad Men episode pitching the slogan “Accutron—It’s Not a Timepiece, It’s a Conversation Piece.” Life imitates art: That is now the 2020 collection’s actual marketing tagline.
The Accutron watch is a design icon in American history. The first year of production, 1960, was preceded by a nearly decades-long period of research and development, and when the Accutron debuted, it was the first really commercially and technically successful electronic watch. Its uniqueness is captured in one of the episodes of the hit HBO series Mad Men, where Accutron is referred as “not a timepiece, it’s a conversation piece”.
New York, NY (August 17, 2020) – First unveiled in 1960 to universal acclaim, Accutron, known as the world’s first fully electronic watch, has been declared one of the most important innovations in the history of watchmaking. With the same passion for innovation and groundbreaking technology, Accutron introduces a new historical advancement in timekeeping – the world’s first watches powered by electrostatic energy.
New York, NY (August 4, 2020) – As it nears its 60th Anniversary, Accutron proudly returns to continue the conversation it once left off. Featured in the iconic Mad Men advertising pitch that dubbed the brand its current slogan, “It’s Not a Timepiece. It’s a Conversation Piece.,” Accutron is more than just a watch brand, but an epic, omnipresent component of American popular culture.
Basel, Switzerland (March 21, 2019) – First unveiled in 1960 to universal acclaim, Accutron, known as the world’s first fully electronic watch, has been declared as one of the most important innovations in the history of watchmaking.