Accutron Launches The Accutron Show Podcast.
A New Generation of Conversations for the Twenty-First Century
New York, NY (August 4, 2020) – As it nears its 60th Anniversary, Accutron proudly returns to continue the conversation it once left off. Featured in the iconic Mad Men advertising pitch that dubbed the brand its current slogan, “It’s Not a Timepiece. It’s a Conversation Piece.,” Accutron is more than just a watch brand, but an epic, omnipresent component of American popular culture.
Starting a new twenty-first-century chapter in its conversation, Accutron re-establishes its role in today’s cultural-sphere with the launch of its new podcast, The Accutron Show hosted by Entertainment Reporter Bill McCuddy, Journalist David Graver (Cool Hunting, New York Times, Vogue) and Editor Scott Alexander (GQ, Playboy). This should come as no surprise given Accutron’s history as part of a company that broadcasted the world’s first television and radio commercials.
Now, the first full-fledged podcast by a watch brand is a series of approximately 30-minute conversations about Americana culture and its evolution and expressions through time. The entertaining and in-depth discussions explore the history, current progression and forecasting of Americana culture in society, entertainment, product and lifestyle. Each episode features a special guest, a relevant player in his/her field that joins the hosts for a dynamic and informal interview and conversation. Some of the guests include: Ralph Erenzo (Hudson Whiskey), Prosper Assouline (Assouline Publishing), Sam Phillips (La Palina Cigars), Eliot Cuker (Cooper Classic Cars), Carol Alt (American Actress & Model) and Maria Brito (Art Curator).
“Beyond being a watch, the Accutron brand has been an integral part of American culture since the 60s” says Jeffrey Cohen, President of Citizen Watch America. “With podcasts becoming the ultimate vehicle for conversation in today’s world, The Accutron Show serves to entertain, inform and celebrate the history of our country to a new generation of listeners.”
Offering the world’s first fully electronic watch in 1960, Accutron changed the way the world told time with the most accurate timekeeping mechanism ever created and the first personal timekeeping advancement seen in 300 years. Ruling the watch world for more than a decade, its foundational technology later became an integral component of America’s space program and The Accutron logo became a symbol to the consumer of timekeeping accuracy.