Known for its Iconic TV-inspired Case Shape

New York, NY (March 29, 2021) – Inspired by the past, but built for the future, Accutron’s new Legacy collection revives some of the brand’s most iconic timepieces from the 60s-70s. Known for taking inspiration from that time to influence its watch models, Accutron offered trendsetting designs that have since become coveted worldwide. Today, Accutron reimagines many of those timepieces, including the 21343-9W watch from 1974 that is known for its iconic TV-inspired case shape.

Featuring the same uniquely handsome tonneau case design and crown placement at 4 o’clock, Accutron releases a bold reimagining of the 21343-9W for today’s wearer. Offered in a multi-dimensional silver-tone 38mm flat stainless steel case, the watch boasts a unique silver-tone beveled dial known as a “stadium” dial. It includes applied faceted hour markers, calendar feature and flat sapphire crystal with AR coating. Finished on a matching three-link bracelet with 30M water resistance, the watch doesn’t just rely on looks alone — it is powered by Accutron’s Swiss-made 26-jewel movement to guarantee quality and reliability. Limited to 600 pieces, the 21343-9W watch retails for $1,490.

Today the 261 Legacy collection timepieces return offering a retro look with a modern twist. Retaining its 38.5mm case diameter for unisex appeal, the new 261 models boast the same inverse-stadium cushion case and dial with crown placement at 4 o’clock as well as feature muted colors reminiscent of the 60s. The first style is available in silver-tone stainless steel with a teal dial, sculptured and applied markers and calendar feature. Offered on a grey stitched black leather strap, the watch is priced at $1,390. The second style features a gold-tone stainless steel case with matching three-link bracelet and boasts a beautiful grey dial featuring sculptured and applied markers and calendar feature, available for $1,550. Both watches are limited to 600 pieces each and include an exaggerated domed sapphire crystal with AR coating and Accutron’s Swiss-made 26-jewel movement for superior quality and reliability.

“The beauty of the Accutron Legacy collection is that we can look back while moving forward,” said Jeffrey Cohen, President of Citizen Watch America. “The 261 watches are timeless designs that represent such a cultural evolution within American families.”

“Television evolved greatly throughout the same time period in which Accutron produced some of its most recognized designs,” said Jeffrey Cohen, President of Citizen Watch America. “The 21343-9W timepiece is a prime example of how culture directly influenced the brand’s approach to timeless design.”